Korea Joongang Daily
Korea JoongAng Daily

Lawmakers blast Adidas Korea chief for unsporting conduct in unfair practices audit

Adidas Korea general manager Peter Kwak faced accusations of time wasting for communicating through a translator in a parliamentary audit on alleged unfair practices.

2024-10-22

Rookie groups ILLIT, BabyMonster, Kiss of Life land on Billboard charts

Who runs the Billboard? Girls. Rookie K-pop girl groups ILLIT, BabyMonster and Kiss of Life are making their mark on the Billboard music chart just months after their debuts, signaling another year led by talented women of the Korean music industry.

2024-04-17

Adidas bans fans from adding '44' to German football shirts because of Nazi symbolism

The German football federation and Adidas have banned the sale of Germany jerseys with the number 44 because of a resemblance to the logo of the Nazi Party’s notorious SS paramilitary units.

2024-04-02

Adidas 'Gatsin' sneaker is inspired by Korean aristocrats

Adidas Korea released a new sneaker, Gazelle Gatsin, inspired by the leather shoes traditionally worn by Korean aristocrats. The shoe is part of the company's 'City of Seoul' project.

2024-03-02

David Beckham in Seoul

David Beckham poses at an event to celebrate the 30th anniversary of the Adidas Predator boots at an Adidas store in Jung District, central Seoul on Monday.

2024-01-29

Beckham to visit Seoul on Jan. 29 for Adidas Predator 24 event

David Beckham will visit Korea later this month to mark the launch of the Adidas Predator 24, the latest version of the classic football boots that the Manchester United legend wore for most of his career.

2024-01-17

Franchisees accuse Adidas Korea of abusive practices

The Korean unit of the global sports brand Adidas has come under fire for allegedly abusing its power toward its franchisees, including coercive supply practices and pushing franchisees to continue operating Adidas stores across generations.

2023-09-08

Sonny swag

A promotional poster for limited-edition Adidas football boots shows the green and red boots over an image of Tottenham Hotspur midfielder Son Heung-min.

2023-07-18

NFTs live on in Korea as retailers hang perks on the tokens

Retailers are jumping into the non-fungible tokens (NFT) market to expand their digital presences and to attract and retain customers. Despite the collapsing of the market for the tokens globally, the Korean NFTs are selling like digital hotcakes

2022-07-19

Dressing cool in the metaverse now possible

Fashion is entering the world of video games, promising a much more attractive metaverse — and new business opportunities for a range of brands.

2021-11-24