Korea Joongang Daily
Korea JoongAng Daily

[WHY] Why do Koreans wait hours in line for baked treats?

Koreans are now traveling hundreds of kilometers, not for local favorites like nakgopsae stew from Busan or grilled black pork from Jeju, but for the love of bread. This trend is called "bbangjisullae," or a bread pilgrimage.

2024-06-08

Shinsegae's Sweet Park is Korea's new mecca for dessert lovers

Shinsegae Department Store introduces Sweet Park, Korea's largest dessert area, in its Gangnam branch featuring global and Korean delicacies, aiming to elevate its status as a premier food destination.

2024-02-15

Tanghulu store employee in sticky situation for pouring boiled sugar syrup into storm drain

An employee from a tanghulu store was spotted pouring boiled sugar syrup into a storm drain on the street in Gyeonggi earlier this month.

2023-12-14

Traditional Korean Yakgwa: A Rising K-Dessert Trend [Photo Essay Contest]

At first glance it may seem unfamiliar, and indeed, it is exclusive to Korea despite its growing presence in foreign nations. Its well crafted shape captures one’s interest, while its delightful fragrance makes one’s mouth water. It feels sticky...

2023-12-08

[NEWS IN FOCUS] Searching for Korea's marketable 'It Snack'

Korea's CU convenience store chain collaborates with Seoul Tourism Organization to offer traditional snacks like yakgwa cookies and gangjeong rice puffs in a new gift box. Sales have surged, especially among international visitors.

2023-11-24

[WEEKEND GETAWAY] Four dessert spots to visit to complete your bingsu bucket list

The rainy and humid monsoon season has kicked off. May the exploratory outdoor activities be canceled or postponed for better weather, but a gastronomic getaway should never be put away, especially if it includes a unique experience.

2023-07-14

[TALKING TRENDS] 'Microissant'

Food trends never stop changing. The very next dessert drawing attention is "microissant." As the word is a combination of the prefix micro, and croissant, the size of a microissant is just a little bit bigger than a thumbnail.

2022-11-30

[CELEB] WEi is back again, but this time served with a side of sexy

WEi released its fifth EP “Love Pt.2 : Passion” on Wednesday at a showcase held at Roun Art Hall in Yangcheon District, western Seoul. Recently back from its “First Love : WEi World Tour,” the boy band of six — Jang Dae Hyeon, Kim Dong Han, Yoo ...

2022-10-20

[FOOD COURT] French desserts take Seoul by storm

For some, it is never enough to end a meal on a savory note: Something sweet must end the meal. With many Korean dessert chefs coming back after studying or working in Paris, Seoul has been welcoming a number of shops specialized in French sweets.

2022-10-06

Chuseok sweet treats continue to delight even after the harvest holiday

With soaring food prices and fading Confucian practices, the Chuseok harvest holiday's traditional meal with dozens of home-cooked dishes is becoming increasingly streamlined year after year. But the sweets that come afterward are enjoying a...

2022-09-15