Chinese TV brands Hisense and TCL are gaining ground in the premium segment, threatening Samsung and LG's dominance, as the market shifts towards Mini LEDs.
Samsung Electronics will dissect a QLED TV to physically prove its technology superiority over Chinese brands at the upcoming 2025 European Tech Seminar.
China's BOE was approved as an iPhone display supplier in 2021, posing a threat to Korea's standing in the OLED space. Korea is tasked with maintaining a competitive edge against China's aggressive expansion.
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