BMW head designer Adrian van Hooydonk expects the new iX3 to get a warm reception from the brand's Korean "fans," with the technology integrated in the car likely to sync with Koreans' affinity for tech.
Two decades ago, BMW was the first brand to bring the head-up display to life. Now, it goes a step further with the world's first type of panoramic display.
For the iX3, BMW turned to its heritage by reviving its "Neue Klasse" lineup for inspiration while also breaking into the future of automobiles with a first-ever panoramic display and a 500-mile range.
Korea JoongAng Daily Sitemap
