"A good name is key to making a profit."

New small-and-medium-sized businesses are increasingly preferring Korean and English names instead of Chinese or stiff geographical ones.
Choi Hee Jin, whose company helps new businesses find desirable names, said on this trend, 'Most of the good names are already taken by big companies, but business owners are still looking for fresh, auspicious names to use as part of their marketing strategy.'
New businesses around the metropolitan area are looking for an appropriate but distinctive name: 'Korae-korae(Shouting)' was recently chosen for a singing room; 'Tree Given Unsparingly' for a new furniture shop; and 'Easy World' for Samsung Corporation's personnel team.
'Don't Spend All Night' is the name chosen for what else but a drinking establishment. While 'Cut or Perm?' may not be the most original name for a barber shop, it, along with 'Picture Drawn by Light' for a photo shop, certainly does not disguise what goes on there.
Until the mid-1990s companies that specialize in names numbered only five, but recently they have increased to 30.
Power Brand, Brand Major and Inter Brand are the largest companies, which not only create distinctive names but prevent patent and copyright violations from occurring by doing exhaustive name searches.
Hwashik Bong : trojans@joongang.co.kr