Launching Up-Market Underwear
Ssangbangwool is launching a new brand name,'IKLIM,'into up-market underwear. The name is an acronym for "I Know Life Is Message" (sic), but also sounds like the Korean word for 'attraction.' The company is promoting its product as 'intelligent underwear' and is targeting consumers who prefer import goods and are professionals. SSangbangwool expects to gross $43 million in the first year of production.
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