Retailers Reve Up for Summer Season with Jazz And Discounts

With the summer well under way, retailers are resorting to various tactics to attract more customer traffic by extending business hours or having discount promotions with food corners set up in strategic locations within the store.

Many places are showing movies or having live jazz being performed.

Shinsegae Department Store is offering 30 to 50 percent discounts on popular food items like fresh fish, fruit, rice cakes and pastries from 6:30 to 7:30pm daily.

E-mart is also going to have a 'happ hour' selling meat, fish, and vegetables at a 50 percent discount near closing time at 10pm.

Not to be outdone, Samsung Plaza in Pundang will sell as of 8pm, all fish and seafood brought in fresh that day. Also, trying to entice clientele with a little more flair, Samsung Plaza will have live jazz performing on the first floor weekdays from 7pm. The shopping mall is also considering putting on free movies starting from the end of July.

LG Department Store's Puchon and Kuri locations are putting on a 'Goodnight' event extending the business hours of their food courts from the normal 9pm closing to 10pm. The entire Kuri store will be open until 7:30pm and the Puchon locations until 8:30 pm. Also, they will also attempt to entice customers with 20 to 30 percent discounts for certain grocery and dry goods everyday.

Also, LG plans to follow Samsung Plaza's lead with their Kuri location showing movies everyday at 8pm starting June 20th under the theme 'Cool summer- Hot movies'. Two tickets will be given out to customers who purchase over 50,000 won worth of goods.

Finally, Hyundai Department Store Apkujong is putting on swimsuit and sunglasses fashion shows at 5pm on June 16th and 17th.

by Choi Joon-ho