Unique Business Culture In Korean Venture Companies'Directors, please come to your offices with bleached hair by the end of next week.'
Lee Jin-sung, 33-year-old president of Intz.com, a Korean Internet portal site, issued this message to the company's employees last week.
The president called for the directors to change their hair color in the belief that a greater understanding of the behavior of his main customers, in their teens and 20s, can be achieved by following their appearances and trends.
Although the company's workers protested Mr. Lee's request, saying that it went too far, one of the directors did indeed come to work with some of his hair bleached.
Yahoo Korea does not hold workers' meetings in its building, because it considers it an environment unconducive to the generation of new ideas, but the company's business operation team goes to a public bathhouse several times a week after work in order to hold 'nude meetings'.