Star power: Getting a rise out of Seoul's 3d highest building

Home > Culture > Features

print dictionary print

Star power: Getting a rise out of Seoul's 3d highest building

High above the avenues of Gangnam, south of the Han river, the sight of a gigantic star logo atop a 45-story building has caused more than one passer-by to wonder: What is that?

It's Star Tower. Initially developed by the Hyundai Group to house its headquarters in Yeoksam-dong, the building was purchased - at the steep price of 680 billion won (about $520 million) - by Lone Star, one of world's major investment companies, in 1997.

Last Saturday, the promotion company Arlinda threw a pre-launch party for Star Tower, which is due to open in February. The building, to be the third highest in the capital, will be home for offices, a restaurant and perhaps a hotel.

At the pre-launch bash, the Korean-American violinist Eugene Park jazzed up the the night.

Part of the 70,000 won admission went to charity.

James Kohlhoff, the president of Star Property, a subsidiary that manages the building, came to Korea in September. He told the JoongAng Ilbo English Edition that he is excited about the Star Tower's future. "We'll be a landmark in the city of Seoul, like the Transamerica building is in San Francisco."



by Inēs Cho

More in Features

Kakao TV launches this month, takes on Netflix

[TURNING 20] In a sea of hate, change flourishes

Criticism of sex ed books for kids raises more questions than answers

When it comes to sex ed, this Danish author says just talk about it

The traveling grandma who's 'alive and kicking it'

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now