Star power: Getting a rise out of Seoul's 3d highest buildingHigh above the avenues of Gangnam, south of the Han river, the sight of a gigantic star logo atop a 45-story building has caused more than one passer-by to wonder: What is that?
It's Star Tower. Initially developed by the Hyundai Group to house its headquarters in Yeoksam-dong, the building was purchased － at the steep price of 680 billion won (about $520 million) － by Lone Star, one of world's major investment companies, in 1997.
Last Saturday, the promotion company Arlinda threw a pre-launch party for Star Tower, which is due to open in February. The building, to be the third highest in the capital, will be home for offices, a restaurant and perhaps a hotel.
At the pre-launch bash, the Korean-American violinist Eugene Park jazzed up the the night.
Part of the 70,000 won admission went to charity.
James Kohlhoff, the president of Star Property, a subsidiary that manages the building, came to Korea in September. He told the JoongAng Ilbo English Edition that he is excited about the Star Tower's future. "We'll be a landmark in the city of Seoul, like the Transamerica building is in San Francisco."
More in Features
Kakao TV launches this month, takes on Netflix
[TURNING 20] In a sea of hate, change flourishes
Criticism of sex ed books for kids raises more questions than answers
When it comes to sex ed, this Danish author says just talk about it
The traveling grandma who's 'alive and kicking it'