MCM launches new line this week

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MCM launches new line this week

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The exterior of MCM Haus, the flagship store of MCM in Korea in southern Seoul, with colorful artwork by Richard Woods, a noted British artist.

The European luxury brand, MCM (Mode Creation Munich), revealed its new autumn/winter line on June 23.

After the opening of the company’s flagship store in Korea on March 31 in Cheongdam-dong, southern Seoul, MCM has made its presence felt as a global brand name even though sales of luxury brands are falling due to the financial crisis.

“Although we cannot release exact numbers, MCM has been continuously growing in terms of sales and products,” said Jay Nam, MCM’s marketing department manager.

The new collection’s main theme is Timeless, incorporating the need for classic items that will rarely go out of style especially in times of an current economic downfall.

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The Cognac Visetos Artasia line with Oriental-style patterns of Chinese characters imprinted on their basic Cognac Visetos line. Provided by Hannah Kim, MCM

Many of the designs were based on classic lines with subtle details that integrate a modern touch.

The Cognac Visetos Artasia collection includes Oriental artwork that incorporates Chinese characters into their basic Cognac Visetos line, the signifying design of MCM that has a cognac-colored background with the MCM logo print.

“The designers have added Oriental patterns to the bags and wallets to show their diversity as a global company,” said Byeon Min-a, the assistant manager of APR, a public relations company working for MCM.

Another change to the basic Cognac Visetos line was shown in the Cognac Visetos Semi Fashion collection with a colored stripe detail.

Practicality was also considered in this line with functional bags such as the Weekender bag and Laptop bag.

The Amazoness and Vintage Croco lines, two of the new major designs, show MCM’s flexibility with materials.

Both calfskin-based, the Amazoness uses python embossing while the Vintage Croco uses crocodile embossing.

“This not only adds to the luxurious look of the bags but makes the price more consumer-friendly,” said Byeon.

MCM Haus exhibits MCM’s latest trends, holding fashion shows and offering a relaxing place for anyone stopping by. Especially with the artwork of Richard Woods, a noted British artist, decorating the exterior of the Haus, it is quite a sight in Cheongdam.

“The MCM Haus is more than just a store, it’s a cultural space,” says Nam.

The new autumn/winter collection will be available for the general public starting from July 17.


By Hannah Kim Contributing writer [estyle@joongang.co.kr]

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