Anglo-Korean design venture spotlights sharing

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Anglo-Korean design venture spotlights sharing


“Wallfa,” by Spanish designer Jordi Canudas

It’s all about sharing at the designMADE 2009 exhibition hosted by Korea Design Foundation and Korean Cultural Centre UK.

The exhibition will be held from today until Oct. 8, in four galleries: the Korean Cultural Centre UK in London, Tent London, D+ Gallery Seoul and Incheon International Airport Design Cube.

The concept behind the exhibition, which take the theme “Sharing by Design,” is to “interpret the ordinary things we share in daily life as well as search for new ways to share [that] which might not be familiar in the present,” according to the organizers.

The designMADE exhibition, now in its fifth year, promotes the significance of design at various events each year.

The majority of the pieces are being shown at the Tent London gallery.

The one design piece on view in Korea - “Dance Shoes” - is on view at the D+ Gallery in Seoul. The exhibition there is accompanied by three video clips of the pieces being exhibited in London, said Tae Jeong-eun, a publicist for the Korea Design Foundation.

Most of the designers and artists in the designMADE exhibition are from Korea and Europe.

“Riding Pants” and “Dance Shoes” were designed by Johan Olin and Aamu Song of Company, a design studio that creates works inspired by observing people, especially children. The two pieces, which reflect the spirit of children, are examples of turning regular objects into shared spaces.

“Zipperniture” and “Temporary Classic Chair” designed by the Korean company F.A.S.T. allow the “sharing” of a small space in an interesting way. Likewise, “Sharing Water,” a watering can-shaped planter designed by Maezm, is a multipurpose object that prevents overflow from watering.


“Share Hat,” which retains its shape only when the correct number of people wears it at the same time, also designed by Jordi Canudas

According to Tae, “Wallfa” and “Share Hat” designed by Jordi Canudas draw the most attention. The former is a sofa that changes shape according to the person sitting on it, while the hat only stays in shape when the correct number of people wears it.

Following up on the previous exhibition, “Saving by Design” in 2008, this year’s theme also focuses on saving raw materials, increasing value and maximizing utility through design.

The exhibition tells an unexpected, imaginary story. In this world, participating artists seek to discover more ways to share their possessions with their neighbors - not just the ones next door, but also the objects and people closest to you. Everything, from the plant on the desk that you water daily to the chair you sit on every day, becomes a possible shared item.

During the designMADE exhibition, the Spanish design group Basurama will be in Seoul from Oct. 5 to 8 to lead a workshop on sharing discarded things with Korean students and designers at the D+ Gallery of Korea Design Foundation.

The exhibition is open to all for free from today through Oct. 8 at the D+ Gallery and to Nov. 30 at the Design Cube of the Incheon International Airport.

For more information, visit or call (02) 735-9671.


“Dance Shoes,” designed by Company with designers from Korea and Finland. Provided by Korea Design Foundation

By Yim Seung-hye Contributing writer []
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