AhnLab to focus more on overseas sales

AhnLab, Korea’s leading antivirus software firm, announced yesterday it aims to increase overseas sales by 30 percent by 2015.

The company said eight percent of its total sales in 2011 derived from overseas markets, but it plans to raise the figure to 10 percent this year.

“AhnLab has not reaped massive profits from overseas in the past because it sold antivirus software by simply translating domestic products from Korean into foreign languages.” AhnLab CEO Kim Hong-sun said at a press conference yesterday.

Kim said he took charge of overseeing Ahnlab’s global operations last year in addition to holding the CEO position because he felt the company’s products needed to be more strongly tailored to the needs of overseas customers.

AhnLab participated in the RSA conference, an annual information security forum held in San Francisco, last month.