Beast to be the face of ramen in Japan
K-pop act Beast has become the new face of Nongshim’s iconic line of spicy instant noodles, Shin Ramen.Nongshim Japan said on March 30 that the band was picked to represent the brand just in time for the launch of Shin Ramen Black available in bowls, which was launched in coincide with the company’s 10th anniversary in Japan.
“We believe that the band’s daring attitude as a leading K-pop group embodies the heat and passion encapsulated in our ramen,” said a spokesperson for Nongshim Japan.
The band will star in two TV advertisements; one for the original version of Shin Ramen and one for Shin Ramen Black, which the company claimed to have nutritional value equivalent to a bowl of Korean-style beef soup at the time of launch
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The band recorded a song “Red & Black” to be used for the commercials and in the red version, the band exudes a strong K-pop flavor with a powerful dance performance. Meanwhile in the commercial for the prestigious black version, the band assumes a bold persona as the video was shot in monotone accompanied by rock and roll beats.
The commercials are set to air in Japan as well as being available from the ramen company’s Website from April 2.
with the Korea JoongAng Daily
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