Hite to sell beer at Dodger Stadium in Los Angeles
Hite-Jinro clinched a deal with the Los Angeles Dodgers to sell its Hite beer at Dodger Stadium during the 2012 major league season, the company said yesterday.
The company claims it’s the first beer maker in Asia to sell beer at Dodger Stadium.
The deal allows the company to sell 330 milliliter (11 fluid ounces) bottles of Hite at booths inside of the stadium, advertise the beer in the stadium, and use the Dodgers official logo to promote its product.
The beer maker will also run a Hite Zone during the game to market the product to American consumers.
Hite-Jinro had $136 million in overseas sales last year, and $8 million in the U.S. It aims to boost overseas sales to $200 million by 2015.
with the Korea JoongAng Daily
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