KEB tailors discount coupons to age with ‘2X Card’ series

Korea Exchange Bank launched its “2X Card” yesterday, which offers services tailored to three customer age groups using the ciphers Alpha, Beta and Gamma.

The Alpha card targets people in their 20s and offers discounts of up to 50 percent at cafes, and up to 10 percent at convenience stores.

The Beta card, designed to appeal to those in their 30s and 40s, offers discounts of up to 10 percent on their housing maintenance fees and education expenses. Older people are expected to flock to the Gamma card as it offers 10 percent discounts on health care services and rounds of golf.

All three cards promise money off bills related to mobile telecommunications, Internet shopping and gas for car owners.

“The benefits effectively double after card holders use their cards for six straight months,” a KEB official said.

Yonhap