Secret to be turned into a computer game

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Secret to be turned into a computer game

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Secret girls will be turned into video game characters following an alliance formed between its agency and the computer game company NCsoft.

TS Entertainment announced on Aug. 1 that the two businesses will join forces to create a marketing effort which is being described as a “Star Content” project.

The venture is set to be different from just a product endorsement as the two firms will come up with revolutionary gimmicks as NCsoft looks toward securing a piece of the Chinese gaming market.

“We think that injecting some K-pop into our business will help market ourselves onto the global market,” said a spokesperson from the games company.

To start, four members of the girl group will be animated into characters and make appearances in the popular game “Blade and Soul.”


By Carla Sunwoo [carlasunwoo@joongang.co.kr]


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