Worth its weight in gold

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Worth its weight in gold

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Models pose with Korean pork at E-Mart’s Yongsan Station branch in central Seoul yesterday. The event, which runs until Feb.15, was organized by the Korea Pork Board to promote local consumption of the meat. Shoppers who post a photo on the board’s Web site of themselves posing with the pork they have purchased can win pure gold worth 68 million won ($63,900). [NEWSIS]

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