Camping fever hits big retailers
A variety of popular shows including “Dad, Where Are You Going?” and “1 Night 2 Days” have promoted the pastime to the nation, and outdoor brands have reported increased sales of related items.
Due to the chilly weather that continued through April, sales of clothes for spring declined 20 percent between April 1 and 16 compared to last year, while sales of camping supplies surged 40 percent during the same period year-on-year, Lotte Mart said.
The local discount chain also added that sales of sleeping bags shot up 69.8 percent, sales of portable pots and pans for camping soared 76.8 percent, sales of ice boxes increased 27.4 percent, those of portable burners went up 38.1 percent and sales of butane gas were up 48.5 percent compared to last year.
Usually, large discount stores roll out sales for camping supplies in the early summer, but Lotte Mart introduced products a month and a half earlier this year.
In line with the increasing demand for camping and outdoor activities, Lotte Mart sold 1,000 One-Touch Shade Tents in just a week since the product’s release at the beginning of the month.
“In the past, demand for camping supplies was concentrated in the summer holiday season, but in recent years, the camping craze pushed the camping season forward,” said Park Young-joon, manager of the men’s sports team at Lotte Mart.
To meet the early demand, processed food company Daesang Chungjungwon also launched a portable bean paste product in a small package for camping and other outings.
The bean paste, usually served with barbecued dishes, makes it easy for those who go camping.
“As the number of camping lovers increases, consumer desire for the products is also growing. We expect small-sized packaged food products to get a good reception not only from consumers who enjoy camping, but also small families or singles,” said Cho Je-hyung, who is responsible for marketing bean paste at Chungjungwon.
Camping has also affected the fashion industry. More and more stylish camping apparel is attracting the attention of consumers.
Outdoor brands such as Black Yak, Offroad and Nepa have all introduced sportswear that can be worn casually during everyday occasions or during outings.
And as regular temperatures and spring weather are expected to return next week, the popularity of camping supplies is likely to surge even more.
By Kim Jung-yoon [email@example.com]
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