New look

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New look


For the first time in 44 years, the uniform of the famous Yakult ajumma has changed.

The company said the new uniforms, created by famous fashion designer Jung Ku-ho, offer employees greater functionality and more choices.

The so-called Yakult ajumma is an iconic figure representing housewives’ aggressive participation in the economy since the early stages of Korea’s economic boom. They have been delivering Yakult beverages, ranging from vegetable drinks to yogurt, every morning to the front steps of customers since 1971, when 47 housewives started working for the company.

Yakult said the employees will be making deliveries wearing the new outfits starting in March.

Provided by the company
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