Hip-hop goes mainstream
Show Me the Money
Yesterday, at a press conference held in Yeouido, western Seoul, producer Han Dong-chul told local media that he is expecting a lot from the new coaches.
“Well, this is not the first time that we got the call from the production team,” said rapper The Quiett, who has been very active in the local hip-hop world under the music label Illionaire Records. “But as M.net convinced me over and over, I could sense their eagerness to promote hip-hop through the televised competition,” explained the 29-year-old MC.
Launched in summer 2012, “Show Me the Money” was produced to raise awareness of hip-hop music, which has long been marginalized by the mainstream pop industry. In its first season, Kwon Hyuk-woo aka “Loco” snatched the grand prize. This year, his latest single “Hold Me Tight” topped major online music charts.
Some of the contestants for the upcoming season include YG Entertainment’s teenage rappers B.I. and Bobby.
The first episode will be aired on July 3.
By Kim Hee-eun, contributing writer
with the Korea JoongAng Daily
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