[NEW ARRIVALS] The small BIG
AUTHOR: Steve Martin, Noah Goldstein, Robert Cialdini
PUBLISHER: Profile Books
GENRE: Business, Finance & Law
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favor, negotiate with a contractor or get your spouse to put out the recycling. In “The small BIG,” three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today’s information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, “The small BIG” presents over 50 small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. “The small BIG” is full of surprising, powerful changes that could mean the difference between failure and success.
with the Korea JoongAng Daily
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