Further growth in the fashion industryThe simple statement, “Fashion is art,” has long been at the center of a debate. But today, it is clear that we no longer debate whether it is true or not. Fashion is an art form that is expressed on the human body, and it is a psychological expression of the inner value and beauty of human beings. It is deeply rooted in our life style and is directly expressed. Today, fashion is not only an art inside our everyday life, but also expands its scope into the field of high art.
Korea’s fashion market has shown extreme dynamics. The luxurious goods market particularly grew rapidly, and it is now facing a turning point. The Korean market has graduated from its early stage of consumption and grew up to the next stage of accepting the cultural and artistic aspects of brands and understanding and enjoyment of their history and traditions only after two decades.
Based on the development, overseas fashion houses with history and tradition are expanding their exchanges with the Korean market and consumers. Recently, the luxurious fashion houses are approaching the Korean customers with artistic touches. The French fashion brand Louis Vuitton hosted an exhibition, “Louis Vuitton Series 2 ? Past, Present, Future,” in Seoul from May 1 to 25.
Not only Louis Vuitton, but also other fashion houses are trying to communicate with Korean consumers through art. In June, Dior will open an exhibition at the Dongdaemun Design Plaza. Hermes is operating a gallery and book cafe in its flagship store in Seoul. They are meeting their clients through new approaches.
The accelerating winds of artistic communication of the luxurious fashion houses should lead to a change in the people’s perception toward fashion, so that they can share the philosophy, history and art of fashion and the brands, and that the industry can have an opportunity for further growth.
by Kan Ho-sup, Fashion designer and Hongik University professor