WWF-Korea appoints Simon Yoon to be its CEO

Simon Yoon

The Korean branch of the World Wildlife Fund (WWF), a nongovernmental organization dedicated to wildlife conservation and endangered species, said Sunday that Simon Yoon is its new chief executive officer.

Yoon, who formerly served as CEO of Yahoo Korea, Overture Korea and Woongjin OPMS, will assume his new position at WWF-Korea on Monday.

In welcoming the 56-year-old to the new post, WWF-Korea said in a statement that Yoon’s more than 30 years of experience in the advertising and digital marketing sectors is a “proven track record for strategic growth and brand development,” and that he will be instrumental in the success of WWF-Korea in the coming years.

“I look forward to contributing to WWF’s conservation mission and bringing my private sector experience to benefit our planet,” Yoon said, adding he will “help build the awareness of WWF’s global conservation work with government entities, corporate partners, civil society organizations and NGOs.

“I am keen to build WWF-Korea’s brand in the Korean market, and with Korea’s civil society.”

Established in March 2014 in Jongno District, central Seoul, WWF-Korea has assembled a support base of 6,000 members in its first year, the statement read. It has actively worked with domestic fisheries industry leaders to promote sustainable fisheries and seafood, among other achievements.

BY LEE SUNG-EUN [lee.sungeun@joongang.co.kr]