[Sponsored Report] SK Innovation video draws 10 million views

In SK Innovation’s corporate PR video “Big Picture of Innovation,” artist Kim Jung-gi performs a “drawing show” to dynamically express the company’s business areas and vision. [SK INNOVATION]

The “Big Picture of Innovation,” a corporate PR video by SK Innovation, has reached 10 million views since its launch on social media.

The energy company reported that its PR video has accumulated 6.13 million views on Facebook and 3.89 million views on YouTube just two months after its launch on July 1. This means the video attracted approximately 100,000 views on Facebook and 65,000 views on YouTube every day during the two-month period.

Considering the other five most-viewed PR videos of local companies took an average of four to six months to reach 1.7 million to 3.7 million views on YouTube, SK Innovation’s video can be seen as a huge success.

In the PR video, SK Innovation dynamically expresses its vision to move beyond Korea and become a global energy and chemical corporation through the work of sketch artist Kim Jung-gi.

On a canvas measuring 5 meters (16 feet) in width and 2 meters in height, Kim performs a “drawing show,” sketching representations of the company’s various business areas such as oil, chemical, lubricant and petroleum development, into the shape of a world map.

“It was difficult to express the company’s business field and vision through the video because energy and chemicals are unfamiliar industries to general consumers,” said an SK Planet official involved in planning the advertisement. “I think the public found the dynamic drawing show of artist Kim Jung-gi highly appealing.”

Indeed, users on Facebook and YouTube commented that “[the video] gives me chills that the artist can draw a picture so big and so complicated without any rough sketch” and that the piece “is the work of a human cultural asset.”

The video was made in Korean and translated to English, and approximately 10,000 views came from overseas, including from the United States, Japan and Mexico.

“Although the video was launched only through theaters and social media channels, it attracted huge public interest with the creative advertising method of a drawing show,” an SK Innovation official said. “The video effectively informed people of SK Innovation’s efforts and results in playing an active role in the global market.”

BY YANG SEYOUNG [yang.seyoung@joongang.co.kr]