E-Mart hopes to make Jeju Soju global with acquisition
Published: 13 Dec. 2016, 20:05
Jeju Soju accounts for a mere 1 percent of the Korean market. Rather than compete in the domestic market against big players like Hite Jinro and Lotte Liquor, E-Mart hopes to enter foreign markets by exporting Jeju Soju products to China, Vietnam and Mongolia through its overseas stores.
E-Mart said it would invest in developing a new lineup to strengthen the brand’s competitiveness in the future. Jeju Soju currently manufactures two beverages: Sandorong, which has 18 percent alcohol content, and Gopdeulak with 20.1 percent alcohol content.
with the Korea JoongAng Daily
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