[Sponsored Report] Edelman Korea Hosts ‘Edelman Digital Korea Showcase 2018’ Under the Theme of ‘The Next of Transformation’

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[Sponsored Report] Edelman Korea Hosts ‘Edelman Digital Korea Showcase 2018’ Under the Theme of ‘The Next of Transformation’


- Edelman Korea, the world’s largest communications marketing agency and the first digital and social media agency, hosted its fourth ‘Edelman Digital Korea Showcase’

- Edelman Korea suggested brand strategical direction, global/local trends, and amplification strategy under the theme of ‘The Next of Digital Transformation’

- Rupen Desai, Vice Chairman of Brand at Edelman APACMEA, and John Kerr, Vice Chairman of Performance at Edelman Digital APACMEA, visited Korea to provide trend insights on Brand and Digital sectors.

Edelman Korea, a part of the world’s largest global PR agency (MD, SB Jang) announced that it held the ‘Edelman Digital Korea Showcase 2018’ at Ferrum Tower today.


‘Edelman Digital Korea Showcase’ aims to provide the main digital•consumer trends yearly and to suggest brand communication strategy to cope with the ever-changing consumer needs.

This year’s showcase ran under the topic of ‘The Next of Transformation’, providing brand communications directions, global/local trends, and amplification strategy to approximately 200 global and local brand marketers.

Edelman Digital Korea shared brand’s strategical direction in ‘the Next of Transformation’, in which the audience possesses a greater control over content consumption through technology and connection.

Edelman Digital’s annual trend book Issue No.2 reports the ten main trends of 2018 to be ▲Searching Generation, Millennial to Gen Z ▲Long Live the Influencer ▲Extraordinary Ordinary Life: Capture the Micro-Moments ▲Dark Social: The Rise of Exclusive Social ▲Control the Controlled: Realized AI for Better Control ▲Unmanned Tech Feat. Humanity ▲Unwritten Search ▲Era of Hybrid-Reality: Falling in Stories ▲Colorized Branding ▲Brand Story Incubator: Brand Journalism Newsroom.

“We are now entering ‘The Next Era of Transformation’, where digital becomes the norm of everything, beyond the integrated digital world. Brands need to implement new communication strategies to fulfill audience’s satisfaction both in quantity and quality,” said Christine Park, the Executive Director of Edelman Digital Korea.

“Suggesting an optimal strategy based on our analysis of rapidly changing market environments and consumer lifestyles while moving forward as an important partner of companies and brands is where Edelman is headed. Edelman will seek our partners’ growth by providing Edelman’s communication solution based on trend analysis,” said SB Jang, Edelman Korea’s Managing Director.

Edelman Digital Korea integrated digital and consumer practices in 2016 and has been actively managing the global communications of major companies such as ‘Samsung Electronics’ and ‘Samsung C&T,’ as well as the campaigns of various organizations such as ‘Korea Tourism Organization(KTO)’, ‘LINE Friends’, ‘COWAY’, ‘Starbucks’, ‘Almond Board of California’, ‘HP’, ‘Amway’, ‘Sunkist’, and ‘SC Johnson’.

[Editor's Note] It is to be noted that the following has been written by a providing company, and that Korea JoongAng Daily has not changed the contents in any manner.
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