Korean Air brand value plummets following scandal

Home > Business > Industry

print dictionary print

Korean Air brand value plummets following scandal

The brand value of Korean Air fell sharply in the second quarter over a series of allegations involving the family that owns it, an appraisal website showed Sunday.

The flag carrier’s brand value ranked 36th in the April-June period, down from 11th a quarter earlier, according to Brandstock, a South Korean market research firm that determines the rankings of local brands.

The decline reflects the intense public criticism directed at Korean Air Chairman Cho Yang-ho’s family over a series of allegations of physical and verbal abuse, as well as smuggling and tax evasion.

Korean Air’s brand value dropped 39 notches in the quarter following the incident.

Brandstock said Korean Air’s smaller local rival, Asiana Airlines, saw its brand rank rise to 25th place in the second quarter from 35th place three months earlier. Yonhap

More in Industry

Luxury loungewear is no longer just for lounging

KGC to work on a ginseng-based vaccine adjuvant

Hanwha Techwin continues selling CCTV systems overseas

Popeyes to close all branches in Korea this month

Contract signed for Covid-19 vaccine

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now