Blackpink signs with Interscope

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Blackpink signs with Interscope

K-pop girl group Blackpink has signed a contract with Interscope Records, a major music label under Universal Music Group, to tap into the U.S. pop market, the band’s Korean management agency said Tuesday.

Interscope is the home of high-profile American artists such as Eminem, Kendrick Lamar, Maroon 5 and Lady Gaga.

YG Entertainment said that Universal Music CEO Lucian Grainge announced the signing of the contract to group executives during the American music group’s global leadership meeting on Oct. 10.

YG CEO Yang Hyun-suk said, “[YG] will make the upmost efforts for Blackpink to succeed [in the United States] in close cooperation with Universal. I also hope the Blackpink case can be an opportunity for other YG artists to make inroads into the North American and European markets.”

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