Amorepacific opens the Philippines 1st Laneige store
Amorepacific opened the Philippines’ first Laneige store at the SM Makati mall last Thursday in a move to expand its business in the Southeast Asian country.Laneige products can now also be found at Lazada, a popular online shopping site in the Philippines.
According to the company, the rising interest in higher-end cosmetics and Korean beauty makes the Philippines a market with huge growth potential.
Amorepacific has been trying to enter the Philippines this year. After establishing an office in August, the cosmetics giant also opened the country’s first Innisfree store at SM Mall of Asia, one of the largest malls there, last month.
By Kim Eun-jin
with the Korea JoongAng Daily
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