Kakao sails through pandemic with record quarterly results
On Thursday, the company reported 868.4 billion won ($710 million) in revenue in the first quarter, up 23 percent on year. Net profit rose 354.9 percent to 79.9 billion won, while operating profit was up 219 percent to 88.2 billion won.
These were not only records, but they beat market expectations.
E-commerce business and a new advertising platform integrated into KakaoTalk drove the strong results. The combined sales from the advertising scheme and e-commerce totaled 224.7 billion won, up 77 percent compared to the first quarter last year.
Talk Board, the new offering, places ads at the top of KakaoTalk’s main page listing chat rooms.
Since its introduction in October, the overall sales from KakaoTalk got a boost with the fourth quarter sales almost doubling compared to the same period the previous year.
Kakao CEO Yeo Min-soo said that the internet company was, however, not completely spared from the effect of the new coronavirus.
“As the impact of the coronavirus pandemic started taking shape in February, it affected [the sales of Talk Board],” the CEO said during a conference call on Thursday.
The gift shop on the platform that allows users to send gifts to their KakaoTalk friends continued to support income growth of the commerce business, according to Kakao in a statement.
Total transactions volume in the commerce segment increased 55 percent on year, it said, while declining to mention specific numbers.
Growth from Kakao T, a ride-hailing app, and Kakao Pay also boosted revenue.
Sales in the new business segment, which covers the sales from the affiliated apps and services like Kakao T and Kakao Pay, rose 68 percent in sales to 100.5 billion won in the first three months.
Kakao’s content business sales totaled 426.6 billion won, up 8.5 percent on year.
The company also noted the growing number of paid subscribers for its Piccoma webtoon platform.
“In terms of content, Kakao Japan’s Piccoma helped drive the sales,” the CEO said.
BY PARK EUN-JEE [firstname.lastname@example.org]