P&G aims to do more than just plugging pampers

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P&G aims to do more than just plugging pampers

P&G Korea Vice President and General Manager Balaka Niyazee at an online press event held on Tuesday to discuss its plan for sustainable management. [P&G KOREA]

P&G Korea Vice President and General Manager Balaka Niyazee at an online press event held on Tuesday to discuss its plan for sustainable management. [P&G KOREA]

 
P&G Korea is intensifying its participation in the international trend of saving water, using renewable energy and reducing the use of plastics in the process of manufacturing and distributing products.
 
The subsidiary of one of the largest consumer products companies in the world stressed the importance of its role in sustainable management, considering the impact it could have on 5 billion consumers worldwide. It highlighted the role of the Korean market in particular, because of the high standards of the consumers in the country and that they lead the world in terms of trends.
 
“We believe in innovating much ahead of the time and leaving a legacy,” said Balaka Niyazee, vice president and general manager of P&G Korea, at an online press event held on Tuesday. “We still have more work to do to conserve more water and achieve greenhouse gas reductions so we can create sustainable future.”
 
During the event, Niyazee promised the company will innovate and develop high-quality products using eco-friendly materials, develop manufacturing and retail systems that support "circulous" economy, encourage consumers to make responsible purchases and contribute to fostering sustainable community.  
 
A circulous economy is one that wastes nothing and recycles everything.
 
The company plans to reduce the use of plastic packaging by more than 30 percent a year by minimizing repackaging and developing plant-based, eco-friendly ink and paper.  
 
The Head & Shoulders Ocean Lift plastic bottle made out of recycled beach plastics is an outcome of the company’s sustainable movement.
 
“Korea is very important for P&G globally. It’s one of the 11 focus markets we announced last year,” Niyazee said. “In Korea, we know our consumers have very high standards. When we innovate for Korean consumers, it shows the way for the world.”
 
She also notes the highly developed e-commerce businesses of the country and the consumers being highly digitally savvy. That is "going to be the future for many countries," she added.
 
Despite the Covid-19 outbreak, Niyazee said P&G Global and Korea both had “a very strong third quarter” in hygiene and health sectors.
 
BY JIN MIN-JI   [jin.minji@joongang.co.kr]
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