[SPONSORED REPORTS] SK Broadband B tv launches its first original content
“Zombie Detective” is a drama produced by RaemongRaein, jointly-invested in by KBS, SK Broadband, and Wavve. This comedy-drama follows the story of a resurrected zombie (played by Choi Jin-hyuk) who remembers nothing of his past. He works as a detective to regain his memory and solve the cases he is assigned. This season had a total of 12 episodes and will likely continue the story in upcoming seasons.
Apart from its story and presentation, what made the drama extra special was how it was released. “Zombie Detective”’s original airing date was scheduled to be Sept. 21 on KBS, but B tv exclusively released two episodes prior to its television broadcast. This pre-emptive VOD release, which is contrary to the conventional “TV first, rentable/purchasable services later” strategy, proved B tv’s foresight and garnered a sizable number of viewers.
However, calling this early-access strategy of B tv a novel, unprecedented measure would be a far cry from the company’s previous works and ambition. Having already released Ocean, a monthly subscription plan which provides the widest range of movies in the Korean television market, B tv aims to jump in the over-the-top (OTT) service market and set itself as a formidable original content creator. With its previous investments in Korean films, animations, and documentaries, B tv is taking its first step with the launch of “Zombie Detective.”
“For us, ‘Zombie Detective’ is like a new start, as well as a new challenge. We hope this drama can act as a starting point for B tv’s numerous other original content creations,” said an official from SK Broadband.
By Ahn Tae-lahm [firstname.lastname@example.org]
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