[SPONSORED REPORTS] Hite Jinro’snew fruitflavor is alemony treat

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[SPONSORED REPORTS] Hite Jinro’snew fruitflavor is alemony treat

 Hite Jinro released “Jinro Iciou,” a new super sour lemon-flavored soju as part of its fruit-flavored soju line on Oct. 26.

After debuting grapefruit, green grape and strawberry flavors, Hite Jinro presented Jinro Iciou, the fourth installment of its fruit-flavored soju products. By collaborating with Orion’s sour candy brand, Iciou, Hite Jinro aims to catch the eyes of the Gen Zs and millennials.

With 12 percent alcohol by volume percentage, which is 1 percent lower than the other fruit-flavored soju products from Jinro, Jinro Iciou offers a smoother yet more exciting taste to consumers with its signature lemon flavor.

Hite Jinro has led the fruit-flavored liquor market since the launch of Jinro Grapefruit in 2015, showing remarkable success not only in the domestic market but also overseas.

“Jinro Iciou is the first collaboration in the soju market which was developed in meticulous fashion considering and reflecting the current consumer trend. By understanding the needs of our consumers, we will continuously spur ourselves to be the worthy leading company in the domestic alcoholic beverage market,” said an official from the Hite Jinro marketing department.

By Ahn Tae-lahm [ahn.taelahm@joongang.co.kr]

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