Starbucks to start selling online, but not coffee

Starbucks goods that will be sold on e-commerce platform SSG.com starting on Wednesday. [SSG.COM]

E-commerce operator SSG.com will launch an online shop for a range of Starbucks products on Wednesday — but not coffee.

SSG.com on Sunday announced that 80 types of Starbucks food products, juices and merchandise will be sold online.

Forty-five types of food will be offered, including sandwiches, meal boxes and bagels. For fans of Starbucks merchandise, Christmas-themed goods will be launched on Dec. 2 along with tumblers and mugs.

Customers who take part in an opening event may receive Starbucks diaries for next year.

SSG.com and Starbucks are both operated by Shinsegae Group.

SSG.com said the opening of the online Starbucks shop is part of its effort to expand early morning services.

Starbucks announced last week it will launch a delivery service in Gangnam, southern Seoul, on Nov. 27. The test service will be the first time that Starbucks has taken delivery orders directly through its Siren Order app. Another such Starbucks store is scheduled to open in mid-December in another part of Gangnam.

BY JIN MIN-JI [jin.minji@joongang.co.kr]