Korea's largest Starbucks opens

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Korea's largest Starbucks opens

A new Starbucks store in Yangpeong, Gyeonggi that opened on Friday. [STARBUCKS KOREA]

A new Starbucks store in Yangpeong, Gyeonggi that opened on Friday. [STARBUCKS KOREA]

 
Korea's largest Starbucks branch opened Friday in Yangpyeong, Gyeonggi, with a focus on incorporating its wide variety of store formats into the new location.
 
Nestled near the Namhan River, the 1,203 square meter (12,949 square feet) store will bring together the coffee shop chain's Reserve — a brand focused on freshly roasted single-origin coffees and tea — with its specialized Teavana Bar and drive-thru.
 
This is the first time for a Korean Starbucks store to offer all three programs.  
Starbucks Korea said that the biggest appeal of the new three-story store is the landscape. The building is designed with glass walls.  
 
The first floor will be primarily used as a pick-up place for drive thru users, with the second floor dedicated to serving Reserve and Teavana bars.  
 
The third floor will house a rooftop space and rooms for staff.  
 
The coffee chain said that it will invite local artists to hold musical performances on the rooftop. 
 
Between the second and third floors is a space where customers can enjoy desserts and non-coffee drinks.  
Starbucks has a total of 1,430 stores in Korea.
 
 
BY PARK EUN-JEE   [park.eunjee@joongang.co.kr]  
 

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