Woori to market financial products using Lotte Members data

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Woori to market financial products using Lotte Members data

Woori Bank CEO Kwon Kwang-seok, right, and Jeon Hyung-shik, CEO of Lotte Members, pose for a photo after inking a digital strategy partnership Tuesday at Woori Bank's main branch in Jung District, central Seoul. [WOORI BANK]

Woori Bank CEO Kwon Kwang-seok, right, and Jeon Hyung-shik, CEO of Lotte Members, pose for a photo after inking a digital strategy partnership Tuesday at Woori Bank's main branch in Jung District, central Seoul. [WOORI BANK]

 
Woori Bank agreed to work with Lotte Members on its digital strategy and marketing, the bank said Wednesday.
 
Lotte Members operates customer membership services for Lotte companies under the brand name L.Point, and also offers the L.pay digital payment system.
 
Woori Bank said it will combine financial data with data collected from customers subscribing to the Lotte membership program to spot fresh business opportunities and establish a system that offers financial product recommendations customized to each customer.
 
The bank and Lotte Members will also work together in overseas marketing. They will use each other's sales networks to offer localized products overseas.
 
BY KIM JEE-HEE  [kim.jeehee@joongang.co.kr]
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