Samsung’s Galaxy S21 makeseveryday epicDisplay, camera and connectivity are key

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Samsung’s Galaxy S21 makeseveryday epicDisplay, camera and connectivity are key

Display, camera and connectivity are key

 
 
Samsung Electronics is breaking new ground once again with its latest flagship smartphone the Galaxy S21 unveiled last January, drawing attention from the tech giant’s eager fans across the globe. During Galaxy Unpacked 2021, which was held online this year, the audience got their first glimpse of cutting-edge innovations housed in a bold new design.
 
Unsurprisingly, the newest Samsung flagship is as feature-packed as ever. Here is some insight on what to expect.
 
 
Galaxy Buds Pro, Samsung’s best-ever earbuds, offer a one-of-a-kind audio experience with unrivalled sound quality and seamless connectivity. [SAMSUNG ELECTRONICS]

Galaxy Buds Pro, Samsung’s best-ever earbuds, offer a one-of-a-kind audio experience with unrivalled sound quality and seamless connectivity. [SAMSUNG ELECTRONICS]

‘Make Everyday Epic’
 
The Galaxy S21 series will “make everyday epic,” says Samsung Electronics. That is why enhancing the user experience has been a top priority for the company. To make the consumer’s mobile experience flow seamlessly and continuously, Samsung Electronics uses top-of-the-line technology including the most advanced processor ever in a Galaxy and industry-leading computing capabilities to support 5G connectivity and on-device artificial intelligence (AI).
 
Display remains the company’s forte. As the current technology trend is all about personalization, one of the key features in the Galaxy S21 series is the intelligent display, which provides optimal solutions for users according to their usage patterns and environments. An intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display offers consumers a smoother scrolling and viewing experience with an adaptive 120Hz refresh rate. Typically, 120Hz at a high resolution requires higher power consumption that may result in rapid battery drain, but the device adaptively lowers the refresh rate when 120Hz isn’t needed so that power consumption can be minimized. Moreover, the intelligent display is also mindful of users’ eye health. To help reduce eye fatigue, the new ‘Eye Comfort Shield’ automatically adjusts blue light based on the time of the day, the content on-screen, and the user’s bedtime.
 
The camera is another eye-catcher. Samsung aims to enable consumers of every skill level to get the best shot with Galaxy S21 and S21+’s AI-powered triple-lens camera, regardless of the surrounding conditions. The top-of-the-line camera features of the Galaxy S21 series let users take professional-looking, cinematic photos and videos even in low light environments, no matter how near or far the subject is. Improved features such as 8K Snap, Super Steady, new Director’s View, and AI-embedded Single Take empower users to express themselves with clearer and livelier images. Meanwhile, for professional photographers and tech enthusiasts who are looking for the best in mobile camera performance, the Galaxy S21 Ultra is the optimal choice. Built in the Galaxy S21 Ultra is a pro-grade camera system, which raises the bar for those who are seeking state-of-the-art innovation.
 
With a bold new style, the Samsung Galaxy S21 series empowers users to express themselves. [SAMSUNG ELECTRONICS]

With a bold new style, the Samsung Galaxy S21 series empowers users to express themselves. [SAMSUNG ELECTRONICS]

Furthermore, revolutionized connectivity capability brings all the top-notch features into a seamlessly connected Galaxy Ecosystem. Enhanced Ultra-wideband (UWB) capabilities embedded in the Galaxy S21 Ultra and S21+ make it possible to automatically unlock compatible car doors with a Galaxy device. Samsung Electronics has announced its partnership with major car companies, expecting to provide a next-generation car experience starting this summer. The company is planning to expand their automobile partnerships to offer improved UWB connectivity across a wide variety of car makes and models.
 
The recently launched SmartThings Find service also touts the company’s advanced UWB capabilities. SmartThings Find helps users quickly and easily locate their Galaxy devices, even when offline. With Galaxy S21+ and S21 Ultra, users can utilize the augmented reality (AR) finder to drop virtual messages to other Galaxy smartphone users to ask for help while searching for a lost item.
 
“We introduced the most powerful and versatile Galaxy experience yet,” said TM Roh, President and Head of Mobile Communications Business of Samsung Electronics. “During this challenging time, our consumers need the latest innovations more than ever. We feel confident that the Galaxy S21 series and its ecosystem devices such as Galaxy Buds Pro and Galaxy SmartTag will continue to drive category growth this year.”
 


TM Roh, President and Head of Mobile Communications Business of Samsung Electronics, is giving a speech at Galaxy Unpacked 2021. [SAMSUNG ELECTRONICS]

TM Roh, President and Head of Mobile Communications Business of Samsung Electronics, is giving a speech at Galaxy Unpacked 2021. [SAMSUNG ELECTRONICS]

The Galaxy S21 Ultra pushes the boundaries of what a smartphone can do, with its most advanced pro-grade camera system and the brightest, most intelligent display. [SAMSUNG ELECTRONICS]

The Galaxy S21 Ultra pushes the boundaries of what a smartphone can do, with its most advanced pro-grade camera system and the brightest, most intelligent display. [SAMSUNG ELECTRONICS]

A seamlessly connected Galaxy Ecosystem makes for better communication, greater accessibility to information and a smarter working environment. [SAMSUNG ELECTRONICS]

A seamlessly connected Galaxy Ecosystem makes for better communication, greater accessibility to information and a smarter working environment. [SAMSUNG ELECTRONICS]

More connected than ever
 
In particular, the Galaxy S21 Ultra boasts the best Galaxy performance in a smartphone yet. The model is packed with not only Samsung’s most advanced and intelligent pro-grade camera system but also the brightest and smartest display. On top of that, the Galaxy S21 Ultra is one of the first smartphones to support WiFi 6E.
 
Over the past year, reliable WiFi connectivity has become more critical to our lives than ever before. With the rapid increase in WiFi device usage, interference between WiFi devices has become one of the biggest causes of poor performance.
 
For instance, users might experience slower WiFi speed in crowded places where multiple devices are operating simultaneously. To resolve this, many countries are opening up parts of the 6GHz band. This band and how devices connect to it is now referred to as WiFi 6E.
 
In line with Samsung’s position as a frontrunner in the development of groundbreaking wireless communication technologies, the Galaxy S21 Ultra provides faster and more reliable connections using 6GHz band. With WiFi 6E, Samsung Electronics opens up a new bandwidth to avoid congestion and pave the way for a faster and better connection.
 
Another notable feature is Samsung Knox Vault, Samsung’s own proprietary chipset level security platform. Since reliance on smartphones is continuously growing, adding tamper-resistant secure memory to the secure processor enables the Galaxy S21 series to protect sensitive information with strengthened safeguards.
 
In addition, Samsung has adapted the S pen to the Galaxy S21 Ultra, saying that they plan to expand the S pen experience across additional device categories in the future.
 
As of February, the Galaxy S21 series got off to a smooth start in Korea with an increase in sales of some 30 percent, compared to the previous Galaxy S20 series. The main attractions for customers so far, it seems, are iconic design and the epic pro-graded camera, offered at great value.
 
By Shin Ha-nee [shin.hanee@joongang.co.kr]
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