Insurance for foreigners is a big and fast growing market
She travels throughout the country, to places such as Asan, South Chungcheong, Suncheon, South Jeolla and the city of Gwangju, to meet foreign clients during the weekends.
“Whenever I receive training about a new product, I spend time translating the information into English or Russian,” said Tsay. “I devote a lot of time for foreign customers to make sure that they fully understand the insurance products.”
With the local insurance market saturated, companies are now turning their attention to foreigners living in Korea. In order to attract them, securing foreign insurance agents is a key to success.
Language has been the biggest barrier in communicating with foreign customers, as insurance terms are very difficult to explain and comprehend. Foreign insurance agents can explain the terms to customers in their own languages.
“Some agents are good at not only their own languages but also English and Korean, so it is easy for them to attract foreign customers,” said a spokesperson for Samsung Life Insurance.
In 2018, Samsung Life Insurance sold 17,725 contracts to foreign clients. That increased to 22,203 in 2019 and to 25,179 last year. So far this year, 18,626 contracts have been signed.
Tsay belongs to Samsung Life Insurance’s Yeongdeungpo Star branch in western Seoul, where a total of 50 insurance agents work. Of them, 45 are foreigners of various nationalities, including people from Russia, Mongolia, Uzbekistan, the Ukraine, Kazakhstan and Kyrgyzstan.
The branch has been performing well in terms of the number of contracts signed. Insurance agents from the branch have sold roughly 1,280 contracts over the past three months.
“Of the 512 Samsung Life Insurance branches across the country, the Yeongdeungpo Star branch has been showing outstanding performance,” said a spokesperson for Samsung Life Insurance.
The number of foreign residents in Korea is on the rise, which is a positive sign for insurance companies. Compared to Korean nationals, many foreigners living in Korea have not taken out insurance yet.
As of end of 2019, roughly 2.21 million people in Korea are foreign citizens or naturalized Koreans, according to data from the Ministry of the Interior and Safety. That’s up 25.6 percent compared to 2016.
Of them, some 757,000, or 42.6 percent, are Chinese nationals, while 197,000 are Vietnamese. There are around 182,000 Thai nationals and 62,000 Uzbek nationals.
Foreigners tend to prefer health-related insurance products, Samsung Life Insurance said.
“Many foreign residents in Korea work at factories and restaurants, and many of them don’t go hospital even though they are sick due to the financial concerns,” said Vitenko Anna, a Russian insurance agent of Samsung Life Insurance. “We mostly offer them life insurance or products that are related to health.”
Hanwha Life said the number of new contracts sold to foreign customers has been growing by some 25,000 every year. The company currently has 508 foreign insurance agents.
“As the income level of foreign residents in Korea has been increasing, they spend more for insurance products,” said a source from the industry.
BY AHN HYO-SUNG, SARAH CHEA [firstname.lastname@example.org]