Naver and Starbucks Korea agree to cooperate

Home > Business > Industry

print dictionary print

Naver and Starbucks Korea agree to cooperate

Starbucks Korea CEO Song Ho-seob, left, and Naver CEO Han Seong-sook, right, pose for a picture after signing a memorandum of understanding. [NAVER]

Starbucks Korea CEO Song Ho-seob, left, and Naver CEO Han Seong-sook, right, pose for a picture after signing a memorandum of understanding. [NAVER]

 
Starbucks Korea and Naver announced Thursday they signed a memorandum of understanding (MOU) to work together online and off, even venturing into the metaverse.  
 
The MOU was signed Wednesday at Naver’s Green Factory in Seongnam, Gyeonggi.  
 
The companies announced that a virtual Starbucks experience will be provided on Naver's Zepeto metaverse platform, although specific plans weren't detailed.
 
Additional benefits will be provided for people who use both the coffee franchise’s Starbucks Reward loyalty program and the Naver Plus Membership, a paid subscription program that offers bigger discounts and reward points.  
 
Starbucks merchandise will be sold on Naver.  
 
Naver's Clova intelligent assistant will be ported to Starbucks Korea’s services, analyzing customer data to provide customized services.
 
“We will try our best to strengthen the distinct Starbucks experience both online and offline by applying innovative future technologies in various fields and providing many benefits to our customers,” said Song Ho-seob, CEO of Starbucks Korea.  
 
The MOU follows Naver’s share swap deal in March with Emart — 67.5 percent owner of Starbucks Korea — and Shinsegae International. The companies promised to form a strategic partnership and strengthen cooperation with the deal.

BY LEE TAE-HEE [lee.taehee2@joongang.co.kr]
Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
s
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now