LG U+ collaborates with SM Entertainment for XR concerts

Mobile service provider LG U+ is collaborating with entertainment agency SM Entertainment on extended reality (XR) experiences so that fans can watch their favorite K-pop stars perform without meeting them in person.

Starting on Oct. 12, LG U+ will offer a live performance by NCT Dream exclusively through its channel U+ Idol Live. Then the live show of NCT 127 will go online on Nov. 9 while a performance from aespa will be available on Nov. 20.

Tickets for the XR concerts are available through U+ Idol Live and SM Town & Store. Those who don’t subscribe to LG U+ can also purchase tickets and watch the shows. Although there is no limit on how many can simultaneously watch the exclusive concert, only one ticket will be allowed per mobile device.

“The biggest characteristic of this concert is that we added technology so that fans can really enjoy the concert happening in the augmented reality as if it is real,” said LG U+.

BY LEE SUN-MIN [summerlee@joongang.co.kr]