Amorepacificprojects teach teens about breast cancer

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Amorepacificprojects teach teens about breast cancer

Amorepacific and the Korea Breast Cancer Foundation jointly launches the Pink Ribbon Campaign. [AMOREPACIFIC]

Amorepacific and the Korea Breast Cancer Foundation jointly launches the Pink Ribbon Campaign. [AMOREPACIFIC]

As October is Breast Cancer Awareness Month, Amorepacific and the Korea Breast Cancer Foundation are jointly holding a “Pink Ribbon Campaign” under the slogan “move yourself, for your pink life.”

Amorepacific is targeting teenagers with the “Pink Move Challenge” and “Pink Tour School,” to help adolescent girls be more informed about breast health.

The Pink Move Challenge encourages participants to share a video of themselves doing a “Pink Move” choreographed by Lia Kim, a Korean dancer and choreographer. The dance move was inspired by stretching exercises for breast self-examination, Amorepacific explained.

Celebrities are coming forward to participate in the Pink Move Challenge. Money will be raised with every video uploaded and donated to promote good health for teenage girls from low-income families.

Pink Tour School is also an online campaign for teenagers, encouraging the younger generation to develop a healthy lifestyle as the number of young breast cancer patients is increasing due to the modern diet.

Originating from the Pink Tour Program, a program to raise awareness among adult women, the Pink Tour School campaign was designed to be more relatable to teenagers.

The Pink Tour School program will run until November, and anyone who wants to join in can participate through its online website, pinktourschool.com, or KakaoTalk channel.

Participants will get certificates, Amorepacific added.

By Shin Ha-nee [shin.hanee@joongang.co.kr]
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