Refurbished stores prove successful for Homeplus
Published: 25 Mar. 2022, 09:49
![Homeplus has redesigned a number of key stores to keep up with market trends. [HOMEPLUS]](https://koreajoongangdaily.joins.com/data/photo/2022/03/25/b2c7762d-a28e-488f-8cf1-5cf87ecc7e5b.jpg)
Homeplus has redesigned a number of key stores to keep up with market trends. [HOMEPLUS]
Homeplus redesigned a total of seven stores: The World Cup branch in Map District, western Seoul, and the Ganseok, Songdo, Jakjeon, Cheongna, Gajwa and Inha branches in Incheon. Five of the branches reopened on Feb. 17, with the Gajwa and Inha branches opening on March 3.Homeplus announced Tuesday that sales increased by about 46 percent on-year at seven newly refurbished stores in the greater Seoul area in the month after they reopened earlier this year.
With six of the seven stores located in Incheon, more than half of the 11 Homeplus stores in the city have now been redesigned.
The monthly sales of the Ganseok and World Cup branches increased almost 80 percent from the same period a year earlier, and the purchase amount per customer increased by 40 percent and 84 percent, respectively.
With Incheon at the center of Homeplus’ renovation plans, sales in the city rose by about 20 percent on-year in the month after the stores reopened, driving the growth of the region.
The Ganseok branch alone recorded a 30 percent increase in the number of customers visiting the store.
The increased popularity of the store was in part due to its luxurious interior and reorganization, as well as the range of fresh food. Online sales fulfilled through the store also increased in line with offline sales.
The most prominent feature is the growth in the number of Millennial and Gen Z customers. While the number of customers increased in all age groups, the number of visitors in their 20s and 30s increased significantly, up 37 percent and 17 percent, respectively.
The trend of emphasizing experience and communication in food and the expansion of small packages for single households appeals to younger consumers.
Homeplus has launched the “Fresh To Go” market that offers customers a customized salad at a reasonable price.
The newly rebranded Homeplus Mega Food Market focuses on selling a variety of foods as well as keeping abreast of customer trends.
In addition, shop-in-shop spaces have also been revamped to provide customers with a range of options. Brands such as Modern House, Daiso and Topten have moved into those units.
“Led by the Incheon area with good performance, we will continue to renew the store so that it becomes a trend and create a foothold for changing and growing Homeplus,” an official at Homeplus said.
BY HAJIN KIM (kim.hajin@joongang.co.kr)
with the Korea JoongAng Daily
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