SK Telecom signs sponsorship deal with Korea e-Sports Association

Tech

Published: 31 Mar. 2022, 14:43

SK Telecom signs sponsorship deal with Korea e-Sports Association

SK Telecom signed a three-year sponsorship deal with the Korea e-Sports Association (KeSPA) on Wednesday. Kim Young-man, president of KeSPA (left), and Kim Hee-sub, chief PR officer of SK Telecom pose for photos after the signing ceremony. [SK TELECOM]

SK Telecom signed a three-year sponsorship deal with the Korea e-Sports Association (KeSPA), the company said on Thursday.

A signing ceremony was held at KeSPA’s office in Sangam-dong, western Seoul, Wednesday. The size of the deal was undisclosed.

As the official sponsor of the Korean Esports association, SK Telecom will firstly help the Korean Esports team train for the Asian Games that are set to take place this September.

Eight Esports games have been chosen as the official categories for the first time this year, including League of Legends, Player Unknown’s Battlegrounds (PUBG) Mobile and FIFA Online 4.

Other local Esports competitions held by KeSPA will be streamed by SK Telecom including through its online streaming service Wavve.

The company will use its latest visual technology in virtual reality (VR) and augmented reality (AR) to make the games more engaging for viewers, the company said.

“Our Esports team, who will be competing in the first official Asian Games’ category, will now be able to be on their best form thanks to SK Telecom’s sponsorship,” said President of KeSPA Kim Young-man.

“We ask for people to watch and support the new experiences that will be brought by the marriage of SK Telecom’s ICT technology and Esports.”

SK Telecom has been actively participating in the Esports world. It founded its Esports team T1 in 2004 and the company’s CEOs have taken the presidency of KeSPA since 2005.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]