LG U+ establishes Studio X+ U brand to handle its video content

LG U+ established a new content brand named Studio X+ U to lead the production and distribution of video content created by the telecom, the company said Thursday. [LG U+]

LG U+ established a new content brand named Studio X+ U to lead the production and distribution of video content created by the telecom, the company said Thursday.

Studio X+ U is not a separate company, but a brand catering to the company's upcoming content lineup.

The company will produce diverse genres of content and supply them to various outlets, including its own streaming platform U+tv and Sporki, an outcome-predicting model for sports games and other companies such as Tving and Netflix, according to LG U+.

LG + has been recruiting numerous content professionals since last year, such as Senior Vice President Lee Deok-jae, who used to work for CJ ENM, Vice President Lee Sang-jin, who worked at HYBE, and entertainment program producers Shin Jung-soo and Im Hyung-taek.

“We are trying to differentiate ourselves to cater to the diverse digital platforms by parting ways with the conventional methods through which content is made,” said Senior Vice President Lee.

The first project will be a baseball documentary series titled “Our Game,” to be supplied to local streaming service Tving.

“Our Game” follows the LG Twins baseball team and its endeavors to become a winning team in 2022. The team hasn’t won since 1994. It will be streamed on Tving next year.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]