Homeplus sees success with same-day delivery service
![Homeplus PB products account for a significant portion of online sales. [HOMEPLUS]](https://koreajoongangdaily.joins.com/data/photo/2022/10/31/0da31a3d-f2d1-40eb-ab6a-09072eb4b992.jpg)
Homeplus PB products account for a significant portion of online sales. [HOMEPLUS]
In a rapidly changing market, Homeplus has stayed ahead of the curve as a pioneer of e-commerce, a sector that saw rapid expansion during the Covid-19 pandemic.
Online shopping is no longer an outlier in the supermarket retail world, and the ways an order is handled and delivered to a customer’s doorstep now need to suit a wide range of complex needs. Customers want flexibility when it comes to delivery options, including on how and when items are delivered.
According to data analysis from Homeplus between Sept. 15 and Oct. 12, same-day delivery services are favored for ingredients that can be stored in the refrigerator for a significant period of time. Groceries that can be used for cooking immediately were also popular for customers choosing the speediest delivery options.
Same-day delivery services can be made for purchases made before 2 p.m. Orders are delivered straight from a local store and arrive on that day at the time the customer chooses when making the order.
Seven of the top 10 most popular products for same-day delivery were meat products, proving correct the popular Korean phrase “Need meat? Go to Homeplus.” Among the many meat products, “pork belly from barley-fed pigs” topped the chart for most sold and most profitable.
Homeplus Express one-hour prompt delivery is a Homeplus exclusive service that delivers orders within an hour. Among the commodities that were frequently ordered through this service, fresh food that is normally used to make side dishes was the most common. Green pumpkin was the most popular item, followed by cucumber, eggs, tofu, bean sprouts, potatoes, spinach and sesame leaves.
Other items that also proved popular on expedited delivery services were fresh foods with relatively short shelf lives, including Jeju tangerines, pork belly, beef for stew, bulgogi, milk and shine muscat grapes.
Ready to eat foods like Nongshim’s Jjapagetti and Samyang’s Buldak Ramen also showed high purchase rates, along with a variety of snacks.
Cost-efficient products proved popular with customers using same-day delivery services.
Daily necessities were the most popular and frequently ordered category, including water, wet tissues and groceries. Five of the top 10 most-sold products ordered with this service were Homeplus Private Brand (PB) products.
Dang Dang Chicken, a popular half-price portion of ready-to-eat chicken, is a Homeplus PB product that is known for its affordable pricing and high quality. The popularity of Dang Dang Chicken led to increased sales in all Homeplus Deli products, a Homeplus ready-to-eat PB brand.
Related commodities were often added to the carts of online customers and accounted for a significant portion of the listed goods. Koshihikari sushi sets, which include 30 pieces of quality sushi at less than 15,000 won, are expected to carry on the craze and love for Homeplus exclusive products.
“The fact that our customers distinguish the products they buy according to the delivery service clearly implies that they are well aware of the benefits Homeplus can provide as an online retailer,” said Lee Tae-shin, head of the Homeplus online business division. “We will continue to develop our competitive delivery services and offer a better customer experience to all who use our platform.”
BY LEE HYEIN [lee.hyein@joongang.co.kr]
with the Korea JoongAng Daily
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