Local cosmetics brand Sioris to be sold in six more Asian regions

Park Jin-young, founder and lead producer of JYP Entertainment, poses with a Sioris makeup product. [SIORIS]

Sioris, a local cosmetics brand invested in by K-pop agency JYP Entertainment, announced Friday that it will expand its business to six more Asian regions.

It will open in Sephora stores both on and offline in Singapore, Malaysia, Thailand, the Philippines, India and Indonesia.

In Korea, the brand currently sells its products through online shopping channels like Olive Young and 29CM.

Sioris launched in 2017 and promotes its products as organic, claiming they are made from “fresh” ingredients and use “zero-waste” packaging.

Park Jin-young, the founder and lead producer of JYP Entertainment, participated in creating Sioris’s makeup products.

It is the agency’s first investment in a field other than music.

Sioris said that it plans to launch a new collection of products for the body, like body wash and body lotion, within the first half of 2023.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]