Puma unveils first campaign image with Blackpink’s Rosé

K-pop

Published: 18 Jul. 2024, 11:59 Updated: 18 Jul. 2024, 12:06

Puma unveils first campaign image with Blackpink’s Rosé

The Puma campaign featuring Rosé [PUMA]

Sports brand Puma unveiled the first official picture from its campaign with Rosé from girl group Blackpink on Thursday.

The campaign picture features Rosé wearing Puma's Palermo Vintage low-top sneaker with a yellow sports jersey.

Through the “Rewrite the Classics” campaign with Rosé, Puma will revisit iconic sneakers from various eras and “introduce its franchises to a new generation,” the sports brand said Thursday in a press release.

Puma will continue releasing more campaigns with Rosé in the latter half of this year, according to the sports brand.

"I am really happy to join the Puma family," said Rosé back in June when she was selected as Puma’s global ambassador. "I look forward to many people joining me on my next journey with Puma."

The Puma Palermo Vintage is available for purchase in both the official Puma online store and offline stores. The sneakers are also available in various fashion retailers and shops, including ABC Mart, Folder, Shoe Marker, Multi Y.Concepts, Foot Locker, Musinsa and 29CM. More color variations of the Palermo brand will also be released.

To find out more about Rosé, visit Celeb Confirmed!

BY KIM MIN-YOUNG [kim.minyoung5@joongang.co.kr]