Samsung allies with BMW on music phone

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Samsung allies with BMW on music phone

Samsung Electronics Co. is stepping up its image as a premium brand by forming an alliance with the German carmaker BMW. The nation's largest consumer electronics maker said yesterday that it would place its SGH-i300 music phone with 3-gigabit hard disk drive into BWM's series 5 models. The phone will be linked to BMW's iDrive control interface, which offers driving information as well as entertainment. Last June, Samsung formed an alliance with Audi to supply an audio system that enables listening to music from its Bluetooth-equipped mobile phone over the car’s speakers. Early this month, Danish audio and electronics maker Bang & Olufsen collaborated with Samsung on the Serene luxury phone.

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