Koreans are now traveling hundreds of kilometers, not for local favorites like nakgopsae stew from Busan or grilled black pork from Jeju, but for the love of bread. This trend is called "bbangjisullae," or a bread pilgrimage.
SPC Samlip's Pokémon breads were the best-selling bread product in retail last year with an annual sales volume of 110.8 billion won ($82.8 million), up 28.7 percent on year.
Once daily, the government will check the prices of nine additional types of processed food items including milk, bread and ramyeon, along with 19 items that were already on the list, in order to rein in high inflation.
Vietnamese people are flocking to Lotte Mall in Hanoi, seeking Korean food and products. The mall's Korean vibes and localization strategy have attracted almost two million visitors since its launch.
Pepper mayonnaise-flavored Muktaekkang is propelling Koreans towards stores in the latest craze after Pokémon Bread and Honey Butter Chips. Named after dried pollack, the Shrimp Cracker’s successor was sold out as soon as it hit shelves.
Enforcing old regulations without any exception can kill creativity.
Seoul is a growing gastronomic city stocked with multi-generational restaurants and trendy fusion venues. But every now and then, the epicurious population craves a modest hotteok (sugar-stuffed pancakes) or danpatppang (sweet red bean paste bread...
Seoul is a growing gastronomic city stocked with multi-generational restaurants and trendy fusion venues. But every now and then, the epicurious population craves a modest hotteok (sugar-stuffed pancakes) or danpatppang (sweet red bean paste bread).
A fish bread vendor is seen on a street near Namdaemun Market in Jung District, central Seoul, on Thursday, as the price of fish bread is rising due to rising food costs.
In the old days when there were no hand warmers, bungeo-ppang helped warm frozen hands. Now the crunchy, creamy texture and sweet flavor is fading away. This winter must be colder.
Korea JoongAng Daily Sitemap
