The Korean carmaker aims to overcome the slump in EV demand with a smaller, cheaper model that suits European consumers' preferences.
The price for the third all-electric vehicle from Kia may fall to below 30 million won with subsidies, with sales starting in July.
Kia debuted its smallest and most affordable EV yet, the EV3, on Thursday as the company strives to convert fence-sitters to the electric side.
Kia's upcoming budget-friendly EV3 SUV, slated for release in 2024, will offer a sleek modern design and an attractive starting price of $30,000.
Next year, the Korean market will offer more affordable electric vehicles (EVs) under 40 million won ($30,863) from big names like Hyundai, Kia, and Volvo.
Kia plans to expand its lineup of affordable EVs with the introduction of the EV3 and EV4 next year, following the recent unveiling of the EV5. The automaker aims to address the barriers of high prices and limited charging infrastructure.
The Korean EV market is shifting toward smaller, cheaper vehicles, with Kia's EV9 falling short in sales while their Ray mini EV exceeds expectations.
Korea JoongAng Daily Sitemap